Service Businesses

You need qualified leads to grow your business.

Smart bidding strategies and methods worth $ 5490 per month, now within your reach!
Big brand tactics include re-targeting, look-a-like campaigns, competitor keywords, customer-match-list application and many more.
See Deals

Premium strategies worth up to R 88 550/month, now within your reach!

Our Guarantee

If you don't see growth within 3 months, the next 3 months are on us!

Choose Your Plan

We have 4 spots left for the month

Popular

Lean

Advertising only

Service Fee
$ 987 
per month
Advertising Spend
$ 1000
$ 1200
$ 1800
Recommended Min. Spend
Setup Fee
$ 987 
Once-Off
Commitment
3 Months
Minimum
Upgrade anytime
Upgrade anytime

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Book a quick call
Up to 7 Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Up to 17 Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Unlimited Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Advanced Google SetupGoogle Ads + Google Analytics + Google My Business + Google Merchant Center + Google Search Console
Basic Google SetupGoogle Ads + Google Analytics
Advanced Google SetupGoogle Ads + Google Analytics + Google My Business + Google Merchant Center + Google Search Console
Social Media Profile Audit + Recommendations
LinkedIn, Instagram, Facebook
Website Design Audit + Recommendations
In-Depth Audit & Competitor Research
Complete Customised Strategy
Target Market Experimentation
Persuasion Experimentation
Continuous Lean Experimentation
Bonus
After 2 months a FREE Landing Page Optimisation Recommendation Report
Google Reviews
Up to 200 review requests/mo
Social review posting
Personalised outreach + images
⁠⁠Review response AI
CRM + WhatsApp integration
Image, Text & YouTube Ads Image Graphic Design Included
Text Copywriting Included
Videos To Be Provided
Dedicated Account Manager
Monthly Strategy Calls
24/7 Reporting Dashboard
Unlimited Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Up to 5 Custom CampaignsA campaign is a targeted ad-plan to meet a specific business or experiment goal.
Up to 15 Custom CampaignsA campaign is a targeted ad-plan to meet a specific business or experiment goal.
Advanced Google SetupGoogle Ads + Google Analytics + Google My Business + Google Search Console
Lead Magnet Assistance
Basic Google SetupGoogle Ads + Google Analytics
Guarantee & Bonus Development
Promotion Development
Strategic & Branded Landing Page(s)Design, Copywriting & Monthly Optimisation
(+ 16% of Service Fee to add Development)
Full Online Profile Update Recommendations
Instagram + Facebook + LinkedIn
Value Offering Experimentation
Target Market Experimentation
Persuasion Experimentation
In-Depth Audit & Competitor Research
Complete Customised Strategy
Continuous Lean Experimentation
Google Reviews
Up to 200 review requests/mo
Social review posting
Personalised outreach + images
⁠⁠Review response AI
CRM + WhatsApp integration
Image, Text & YouTube Ads Image Graphic Design Included
Text Copywriting Included
Videos To Be Provided
Dedicated Account Manager
Monthly Strategy Calls
24/7 Reporting Dashboard
Popular

Mean

Advertising & Marketing

Service Fee
$ 1,730 
$ 1,340 
per month
Advertising Spend
$ 1000
$ 1200
$ 1800
Recommended Min. Spend
Setup Fee
$ 1,340 
Once-Off
Commitment
3 Months
Minimum
Upgrade anytime
Upgrade anytime

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Book a quick call
Up to 7 Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Up to 17 Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Unlimited Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Advanced Google SetupGoogle Ads + Google Analytics + Google My Business + Google Merchant Center + Google Search Console
Basic Google SetupGoogle Ads + Google Analytics
Advanced Google SetupGoogle Ads + Google Analytics + Google My Business + Google Merchant Center + Google Search Console
Social Media Profile Audit + Recommendations
LinkedIn, Instagram, Facebook
Website Design Audit + Recommendations
In-Depth Audit & Competitor Research
Complete Customised Strategy
Target Market Experimentation
Persuasion Experimentation
Continuous Lean Experimentation
Bonus
After 2 months a FREE Landing Page Optimisation Recommendation Report
Google Reviews
Up to 200 review requests/mo
Social review posting
Personalised outreach + images
⁠⁠Review response AI
CRM + WhatsApp integration
Image, Text & YouTube Ads Image Graphic Design Included
Text Copywriting Included
Videos To Be Provided
Dedicated Account Manager
Monthly Strategy Calls
24/7 Reporting Dashboard
Unlimited Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Up to 5 Custom CampaignsA campaign is a targeted ad-plan to meet a specific business or experiment goal.
Up to 15 Custom CampaignsA campaign is a targeted ad-plan to meet a specific business or experiment goal.
Advanced Google SetupGoogle Ads + Google Analytics + Google My Business + Google Search Console
Lead Magnet Assistance
Basic Google SetupGoogle Ads + Google Analytics
Guarantee & Bonus Development
Promotion Development
Strategic & Branded Landing Page(s)Design, Copywriting & Monthly Optimisation
(+ 16% of Service Fee to add Development)
Full Online Profile Update Recommendations
Instagram + Facebook + LinkedIn
Value Offering Experimentation
Target Market Experimentation
Persuasion Experimentation
In-Depth Audit & Competitor Research
Complete Customised Strategy
Continuous Lean Experimentation
Google Reviews
Up to 200 review requests/mo
Social review posting
Personalised outreach + images
⁠⁠Review response AI
CRM + WhatsApp integration
Image, Text & YouTube Ads Image Graphic Design Included
Text Copywriting Included
Videos To Be Provided
Dedicated Account Manager
Monthly Strategy Calls
24/7 Reporting Dashboard
Popular

Machine

Advertising & Marketing

Service Fee
$ 2,330 
per month
Advertising Spend
$ 1000
$ 1200
$ 1800
Recommended Min. Spend
Setup Fee
$ 2,330 
Once-Off
Commitment
3 Months
Minimum
Upgrade anytime
Upgrade anytime

Lorem ipsum dolor sit amet, consectetur adipisci

Book a quick call
Up to 7 Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Up to 17 Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Unlimited Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Advanced Google SetupGoogle Ads + Google Analytics + Google My Business + Google Merchant Center + Google Search Console
Basic Google SetupGoogle Ads + Google Analytics
Advanced Google SetupGoogle Ads + Google Analytics + Google My Business + Google Merchant Center + Google Search Console
Social Media Profile Audit + Recommendations
LinkedIn, Instagram, Facebook
Website Design Audit + Recommendations
In-Depth Audit & Competitor Research
Complete Customised Strategy
Target Market Experimentation
Persuasion Experimentation
Continuous Lean Experimentation
Bonus
After 2 months a FREE Landing Page Optimisation Recommendation Report
Google Reviews
Up to 200 review requests/mo
Social review posting
Personalised outreach + images
⁠⁠Review response AI
CRM + WhatsApp integration
Image, Text & YouTube Ads Image Graphic Design Included
Text Copywriting Included
Videos To Be Provided
Dedicated Account Manager
Monthly Strategy Calls
24/7 Reporting Dashboard
Unlimited Custom Campaigns A campaign is a targeted ad-plan to meet a specific business or experiment goal.
Up to 5 Custom CampaignsA campaign is a targeted ad-plan to meet a specific business or experiment goal.
Up to 15 Custom CampaignsA campaign is a targeted ad-plan to meet a specific business or experiment goal.
Advanced Google SetupGoogle Ads + Google Analytics + Google My Business + Google Search Console
Lead Magnet Assistance
Basic Google SetupGoogle Ads + Google Analytics
Guarantee & Bonus Development
Promotion Development
Strategic & Branded Landing Page(s)Design, Copywriting & Monthly Optimisation
(+ 16% of Service Fee to add Development)
Full Online Profile Update Recommendations
Instagram + Facebook + LinkedIn
Value Offering Experimentation
Target Market Experimentation
Persuasion Experimentation
In-Depth Audit & Competitor Research
Complete Customised Strategy
Continuous Lean Experimentation
Google Reviews
Up to 200 review requests/mo
Social review posting
Personalised outreach + images
⁠⁠Review response AI
CRM + WhatsApp integration
Image, Text & YouTube Ads Image Graphic Design Included
Text Copywriting Included
Videos To Be Provided
Dedicated Account Manager
Monthly Strategy Calls
24/7 Reporting Dashboard
Click here to see if you qualify?
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If you qualify, book a discovery call with us

Compare plans

Services Included
Lean
Mean
Machine

General

Click on the service to learn more
Audit

Your website (+ keyword insights) and, if applicable, your current or previous Google Ads account setup.

Your website (+ keyword insights), social media accounts, previous online marketing endeavours and, if applicable, your current or previous Google Ads account setup.

In our 5S process, the first step, 'Sort,' helps us assess the components and resources available to you via a comprehensive audit. This sets the stage for subsequent steps: 'Set,' 'Shine,' 'Standardise,' and 'Sustain.'

A Google Ads audit evaluates the efficiency, targeting, and ROI of your campaigns by reviewing ad spend, keyword performance, and how well your ads align with business objectives. A digital presence audit comprehensively examines your online presence, checking your website, social media, and content for consistency and engagement effectiveness.

These audits optimise your digital strategies to ensure they effectively connect with your target audience.

Inspired by the 5 S's of Lean Management

Strategy Workshop
monthly
monthly
bi-weekly
monthly

Monthly strategy session to review performance, adjust plans, and align strategies with your business goals and market changes.

bi-weekly

'Machine' package clients have bi-weekly workshops due to the heavy workload and the need for broad strategy updates.

The strategy workshop focuses on refining your Google marketing strategy by identifying elements to eliminate, reduce, raise, create to maintain effectiveness and alignment with your goals. Adjustments are informed by the latest bi-weekly data, enabling quick responses to market shifts.

Inspired by the Blue Ocean Strategy

Campaign Management

We effectively manage your Google ads by focusing on the 4 M's of management: machine (algorithm and updates), money (budget and bidding), method (strategy and execution), and material (content).

Our process includes adapting to algorithm changes, strategically managing your budget and bids, and ensuring that the content is relevant and impactful. This integrated approach optimises everything from individual ads to entire campaigns, promoting continuous improvement and aligning closely with your business objectives.

Inspired by the 5 M's of Management

Continuous Optimisation

Finding the maximum ROI subject to constraints, via efficient resource (money and content) allocation and waste elimination.

Inspired by The Theory of Constraints and Pull Systems

Advertising

Click on the service to learn more
Keyword Research
‍(in-depth)

Keyword research involves generating millions of keyword ideas, finding long-tails, analysing search intent, competition, and potential clicks, and reviewing keyword difficulty, global and regional search volumes.

Various types of keywords exist:
Short-Tail Keywords: Broad terms with one or two words, high competition.
‍Mid-Tail Keywords: Slightly longer, two to three words, offering more specificity.
‍Long-Tail Keywords: Specific phrases over three words, targeting niche audiences with less competition.
‍Informational Keywords: Used for queries seeking information, often starting with "how," "what," or "why."
‍Navigational Keywords: Search terms targeted when looking for a specific website or page.
‍Transactional Keywords: Indicate the intent to make a purchase, featuring words like "buy," "deal," or "discount."
‍Commercial Keywords: Used by searchers considering a purchase, including "review," "best," or "compare."
‍Geo-targeted Keywords: Include specific locations to draw users searching for local services or products.
‍Customer-Defining Keywords: Target specific demographic details like age, gender, or profession.

Demographic and Market Exploration

Demographic targeting involves using Google's detailed demographic data, which includes age, gender, income level, parental status, and more.

Quick tip: To boost ideal customer inflow, compile a list of all your past customers and rank them by their lifetime value. Next, add a column to rate your experience with each, from 1 (poor) to 5 (great), focusing particularly on the top 20%. Identify customers rated between 3 to 5—these are your ideal demographic. Analyse what these customers have in common and replicate those successful elements on a larger scale to attract similar high-value customers (read more)
‍
Are you in the ideal market? Your market should have a pain, purchasing power, be easy to target, in a growing industry.

We refine your ad strategies based on performance metrics, making adjustments to focus on the most responsive demographics. This optimisation process is ongoing to improve ad impact and efficiency​.

Tailored Strategy

Our pre-built strategy is designed to deliver results efficiently, tailored to any business context. It includes targeting competitor keywords, implementing retargeting strategies, and utilising look-alike campaigns for extended reach. Additionally, we use match lists to enhance the accuracy of our targeting. This structured approach ensures effective revenue generation.

Our tailored strategies are fully customised to meet your specific needs, crafted from a deep analysis of your current digital position. We consider all available resources to ensure that each strategy aligns perfectly with your unique business objectives and market circumstances.

A Google Ads strategy effectively targets specific audiences using selected keywords and optimised campaigns to enhance brand visibility and achieve marketing goals.

It involves key components such as conducting thorough keyword research, creating compelling ad copy, optimising landing pages for conversions, leveraging detailed audience insights for targeted campaigns, and managing bids and budgets efficiently. These strategies ensure that ads reach the right audience, maximise engagement, and drive desired outcomes effectively.

Google Campaign Types
search
all
all
search

Includes Google Search Campaigns, targeting users searching for related keywords to drive effective traffic.

all

Offer additional types such as Display, Video, Shopping, and App campaigns for broader reach on platforms like YouTube and Google Shopping, enhancing visibility and engagement.

Overview of Google campaign types:

‍Search Campaigns: Target users who are actively searching for specific keywords related to your business. The focus is on capturing demand when potential customers are in decision-making mode, making it ideal for driving conversions and leads.
‍Display Campaigns: Utilise a vast network of websites to display visual advertisements. These campaigns are great for building brand awareness and re-engaging visitors who have shown interest in your product or service, using visuals to capture user attention across different online platforms.
‍Shopping Campaigns: Promote products directly in Google search results and Google Shopping. These campaigns are designed to attract users with a high intent to purchase, displaying product images, prices, and your store name to facilitate online shopping.
‍Video Campaigns: Leverage platforms like YouTube to present video ads. This type is effective for increasing engagement, building brand awareness, and capturing a broad audience with compelling video content.
‍App Campaigns: Promote app installations across Google's entire inventory, including search, display, and YouTube. These campaigns are tailored to encourage downloads and interactions with mobile apps.
Performance Max: Utilise machine learning to deliver ads across Google’s properties, focusing on driving conversions and maximising performance across various campaign types.

Landing Pages

Click on the service to learn more
Landing Page Development
pre-built

Home Page vs Landing Page?
A homepage is the first page you see when visiting a website, containing general information about a company. However, a landing page is a standalone web page created specifically for marketing campaigns. It’s designed to drive conversions, such as sales or leads, by guiding visitors to take a specific action, like filling out a form or making a purchase.

Our landing pages are pre-built, allowing for custom branding to align with your company's image. We offer various types of landing pages—such as squeeze pages for collecting emails, long form pages for detailed offers, click-through pages for straightforward marketing pitches etc.

We continuously test and refine our templates based on what works best for engaging visitors and converting them into customers. By using our pre-built pages, you save the effort and expense of conducting these tests yourself, directly benefiting from our proven strategies and expertise.

Custom Branding

For your landing pages, it’s crucial that they don't just look like a standard template but truly reflect your brand's unique identity. We utilise Atomic Design methodology to structure your visual identity more effectively. This approach breaks down designs into basic elements (atoms), which are combined to form more complex structures (molecules and organisms), and then integrated into templates and pages.

This helps in crafting a cohesive and recognisable brand presence.To achieve this, we need a brand guide from you. If you don’t have one, we’ll work with the graphics you provide to develop a consistent design system that ensures your brand is easily recognisable across all customer touch points.

Copywriting
collab

Copywriting refers to the text visible on a web page.

The goal with online advertising is to sell, without a sales person. Our copywriting methods are inspired by NEPQ sales questions and the Value Equation
‍
It's your responsibility to provide us with the necessary information. Rest assured, we'll support and guide you every step of the way.

Landing Pages E-com / SaaS

Click on the service to learn more
Landing Page Optimisation
your website's product pages

Home Page vs Landing Page?

‍A homepage is the first page you see when visiting a website, containing general information about a company. However, a landing page is a standalone web page created specifically for marketing campaigns. It’s designed to drive conversions, such as sales or leads, by guiding visitors to take a specific action, like filling out a form or making a purchase.

In an e-commerce context, product pages are optimized to convert Google Ads traffic efficiently. Unlike a typical service-based business that might use various standalone landing pages to capture leads or provide detailed offers, e-commerce sites focus on turning product views into immediate sales. These product pages are crafted to provide detailed information, customer reviews, and a clear call to action, such as "Add to Cart" or "Buy Now."
‍
We offer guidance on potential improvements to boost your e-commerce site's conversions. Our recommendations are based on best practices but have an experimental nature, as results can vary due to diverse consumer behaviors and market conditions. We continuously refine these strategies, adapting to actual performance data.

Tracking, Experiments and Analytics

You can't improve what you don't measure.

Click on the service to learn more

Account Setup

Click on the service to learn more

Optional

Bonus Value-Added Services

Click on the service to learn more
UI/UX Recommendations
‍(The look and experience of your website)

Expert Advice: We identify areas where your website can be improved and suggest the best solutions to enhance its design and functionality to boost engagement.

Design Mockups: We create visual examples of these improvements. Note that we do not handle the actual coding or development of the website.

With this one-time bonus service, we aim to enhance your website by monitoring how users interact with it over at least a month. We use quantitative (numerical) and qualitative (observational) analysis to gather this data, which depends on whether we can install tracking tools on your website's software.

This feedback helps us make informed decisions on improving your website's usability and appearance.Note: If your software isn't compatible with our tracking tools, we can still apply general industry best practices to improve user experience.

Keep in mind that UI/UX improvements are based on enhancing the user's experience and are subjective, focusing on general quality enhancements.

This once-off service is valued at R 22 300.

Bonus Marketing & Business Growth

We guide you

We work with you

Irresistible Offer Creation

"Irresistible offer creation" involves designing offers that deeply resonate with customer desires, effectively removing barriers to their goals.

This strategy enhances value perception through smart pricing, improved delivery, and ongoing updates based on feedback, ensuring the offers meet customer needs and stand out in the market. This approach helps businesses attract and retain customers by focusing on easy, valuable solutions that are hard to refuse.

Irresistible Guarantee Creation

When developing guarantees for your offers, focus on reversing customer risk to make the purchase more appealing.

Offer unconditional guarantees for strong assurance, and conditional guarantees with specific, measurable outcomes to build trust.

Tailor these guarantees to directly address the major concerns of your customers, enhancing the attractiveness and credibility of your offers, thereby encouraging purchases with increased confidence.

Irresistible Bonuses Creation

We guide you in identifying customer needs and creating relevant, high-value bonuses that complement your core product.

Value Delivery

How to create more value?

Maximise the Dream Outcome: Focus on delivering the ultimate results that customers desire. This involves clearly understanding and articulating the bottom-line that your product or service aims to achieve for the customer.
‍
‍Increase Perceived Likelihood of Success: Boost the customer's confidence in achieving the dream outcome through your offer. This can be enhanced by showcasing success stories, providing clear and easy steps, and ensuring the offer aligns with the customer's expectations.

‍Decrease Time to Results: Demonstrate how your offer can help customers achieve their goals quicker than other alternatives. This aspect of the value equation appeals to the customer's desire for efficiency and quick gratification.

‍Minimise Effort and Sacrifice: Reduce the perceived pain points, effort, and sacrifice required from the customer to achieve the desired outcome. This might involve simplifying processes, reducing physical or cognitive strain, or making the experience more enjoyable.
‍

Lead Magnet Guidance (freemiums etc.)

Creating lead magnets that are so valuable that customers feel compelled to share them with others. This not only attracts potential customers but also increases sales by lowering customer acquisition costs.

Solve Specific Problems: Your lead magnet should provide a complete solution to a narrowly defined problem that your potential customers face.
‍Engage Your Audience: Understand your customers' journey and create lead magnets that engage them effectively at each stage.
‍Value Creation: Always focus on providing maximum value. The more value you give away, the more you receive in terms of customer loyalty and brand authority.

This method positions your business as a valuable resource, encouraging potential customers to engage more deeply with your offerings and ultimately convert into paying customers. The concept is grounded in the principle that generous and valuable offerings foster trust and establish a strong foundation for long-term customer relationships.

This could range from detailed guides, free tools, webinars, or even sample products that provide immediate value to the prospective customer.

Pricing Guidance

Our pricing guidance service helps you set optimal prices by focusing on perceived value rather than just cost. We utilise premium pricing strategy, advocating for higher price points to signal quality and boost profit margins.

This approach includes strategic placement of prices to influence customer choices and enhance perceptions of value.

For deeper insights, we also incorporate methods like the Van Westendorp Price Sensitivity Meter to understand customer price preferences, ensuring your pricing strategy not only attracts but also satisfies your target market.

Optional

Bonus Value-Added Services

Click on the service to learn more
UI/UX Recommendations
‍(The look and experience of your website)

Expert Advice: We identify areas where your website can be improved and suggest the best solutions to enhance its design and functionality to boost engagement.

Design Mockups: We create visual examples of these improvements. Note that we do not handle the actual coding or development of the website.

With this one-time bonus service, we aim to enhance your website by monitoring how users interact with it over at least a month. We use quantitative (numerical) and qualitative (observational) analysis to gather this data, which depends on whether we can install tracking tools on your website's software.

This feedback helps us make informed decisions on improving your website's usability and appearance.Note: If your software isn't compatible with our tracking tools, we can still apply general industry best practices to improve user experience.

Keep in mind that UI/UX improvements are based on enhancing the user's experience and are subjective, focusing on general quality enhancements.

This once-off service is valued at R 22 300.

Business Growth Approach

We guide you

We work with you

Irresistible Offer Creation

"Irresistible offer creation" involves designing offers that deeply resonate with customer desires, effectively removing barriers to their goals.

This strategy enhances value perception through smart pricing, improved delivery, and ongoing updates based on feedback, ensuring the offers meet customer needs and stand out in the market. This approach helps businesses attract and retain customers by focusing on easy, valuable solutions that are hard to refuse.

Irresistible Guarantee Creation

When developing guarantees for your offers, focus on reversing customer risk to make the purchase more appealing.

Offer unconditional guarantees for strong assurance, and conditional guarantees with specific, measurable outcomes to build trust.

Tailor these guarantees to directly address the major concerns of your customers, enhancing the attractiveness and credibility of your offers, thereby encouraging purchases with increased confidence.

Irresistible Bonuses Creation

We guide you in identifying customer needs and creating relevant, high-value bonuses that complement your core product.

Value Delivery

How to create more value?

Maximise the Dream Outcome: Focus on delivering the ultimate results that customers desire. This involves clearly understanding and articulating the bottom-line that your product or service aims to achieve for the customer.
‍
‍Increase Perceived Likelihood of Success: Boost the customer's confidence in achieving the dream outcome through your offer. This can be enhanced by showcasing success stories, providing clear and easy steps, and ensuring the offer aligns with the customer's expectations.

‍Decrease Time to Results: Demonstrate how your offer can help customers achieve their goals quicker than other alternatives. This aspect of the value equation appeals to the customer's desire for efficiency and quick gratification.

‍Minimise Effort and Sacrifice: Reduce the perceived pain points, effort, and sacrifice required from the customer to achieve the desired outcome. This might involve simplifying processes, reducing physical or cognitive strain, or making the experience more enjoyable.
‍

Lead Magnet Guidance (freemiums etc.)

Creating lead magnets that are so valuable that customers feel compelled to share them with others. This not only attracts potential customers but also increases sales by lowering customer acquisition costs.

Solve Specific Problems: Your lead magnet should provide a complete solution to a narrowly defined problem that your potential customers face.
‍Engage Your Audience: Understand your customers' journey and create lead magnets that engage them effectively at each stage.
‍Value Creation: Always focus on providing maximum value. The more value you give away, the more you receive in terms of customer loyalty and brand authority.

This method positions your business as a valuable resource, encouraging potential customers to engage more deeply with your offerings and ultimately convert into paying customers. The concept is grounded in the principle that generous and valuable offerings foster trust and establish a strong foundation for long-term customer relationships.

This could range from detailed guides, free tools, webinars, or even sample products that provide immediate value to the prospective customer.

Pricing Guidance

Our pricing guidance service helps you set optimal prices by focusing on perceived value rather than just cost. We utilise premium pricing strategy, advocating for higher price points to signal quality and boost profit margins.

This approach includes strategic placement of prices to influence customer choices and enhance perceptions of value.

For deeper insights, we also incorporate methods like the Van Westendorp Price Sensitivity Meter to understand customer price preferences, ensuring your pricing strategy not only attracts but also satisfies your target market.

Optional

Bonus Value-Added Services

Click on the service to learn more
UI/UX Recommendations
‍(The look and experience of your website)

Expert Advice: We identify areas where your website can be improved and suggest the best solutions to enhance its design and functionality to boost engagement.

Design Mockups: We create visual examples of these improvements. Note that we do not handle the actual coding or development of the website.

With this one-time bonus service, we aim to enhance your website by monitoring how users interact with it over at least a month. We use quantitative (numerical) and qualitative (observational) analysis to gather this data, which depends on whether we can install tracking tools on your website's software.

This feedback helps us make informed decisions on improving your website's usability and appearance.Note: If your software isn't compatible with our tracking tools, we can still apply general industry best practices to improve user experience.

Keep in mind that UI/UX improvements are based on enhancing the user's experience and are subjective, focusing on general quality enhancements.

This once-off service is valued at R 22 300.

Business Growth Approach

We guide you

We work with you

Irresistible Offer Creation

"Irresistible offer creation" involves designing offers that deeply resonate with customer desires, effectively removing barriers to their goals.

This strategy enhances value perception through smart pricing, improved delivery, and ongoing updates based on feedback, ensuring the offers meet customer needs and stand out in the market. This approach helps businesses attract and retain customers by focusing on easy, valuable solutions that are hard to refuse.

Irresistible Guarantee Creation

When developing guarantees for your offers, focus on reversing customer risk to make the purchase more appealing.

Offer unconditional guarantees for strong assurance, and conditional guarantees with specific, measurable outcomes to build trust.

Tailor these guarantees to directly address the major concerns of your customers, enhancing the attractiveness and credibility of your offers, thereby encouraging purchases with increased confidence.

Irresistible Bonuses Creation

We guide you in identifying customer needs and creating relevant, high-value bonuses that complement your core product.

Value Delivery

How to create more value?

Maximise the Dream Outcome: Focus on delivering the ultimate results that customers desire. This involves clearly understanding and articulating the bottom-line that your product or service aims to achieve for the customer.
‍
‍Increase Perceived Likelihood of Success: Boost the customer's confidence in achieving the dream outcome through your offer. This can be enhanced by showcasing success stories, providing clear and easy steps, and ensuring the offer aligns with the customer's expectations.

‍Decrease Time to Results: Demonstrate how your offer can help customers achieve their goals quicker than other alternatives. This aspect of the value equation appeals to the customer's desire for efficiency and quick gratification.

‍Minimise Effort and Sacrifice: Reduce the perceived pain points, effort, and sacrifice required from the customer to achieve the desired outcome. This might involve simplifying processes, reducing physical or cognitive strain, or making the experience more enjoyable.
‍

Lead Magnet Guidance (freemiums etc.)

Creating lead magnets that are so valuable that customers feel compelled to share them with others. This not only attracts potential customers but also increases sales by lowering customer acquisition costs.

Solve Specific Problems: Your lead magnet should provide a complete solution to a narrowly defined problem that your potential customers face.
‍Engage Your Audience: Understand your customers' journey and create lead magnets that engage them effectively at each stage.
‍Value Creation: Always focus on providing maximum value. The more value you give away, the more you receive in terms of customer loyalty and brand authority.

This method positions your business as a valuable resource, encouraging potential customers to engage more deeply with your offerings and ultimately convert into paying customers. The concept is grounded in the principle that generous and valuable offerings foster trust and establish a strong foundation for long-term customer relationships.

This could range from detailed guides, free tools, webinars, or even sample products that provide immediate value to the prospective customer.

Pricing Guidance

Our pricing guidance service helps you set optimal prices by focusing on perceived value rather than just cost. We utilise premium pricing strategy, advocating for higher price points to signal quality and boost profit margins.

This approach includes strategic placement of prices to influence customer choices and enhance perceptions of value.

For deeper insights, we also incorporate methods like the Van Westendorp Price Sensitivity Meter to understand customer price preferences, ensuring your pricing strategy not only attracts but also satisfies your target market.

How it works

Online advertising is a big step —
here's a breakdown of what to expect.
1

You secure your spot

4 spots left
Book Your Discovery Call
2

Alignment Workshop

We want to understand everything about your business. Including your ideal customer/client, market, industry, vision and goals.

We Strategise for you.

Monthly, we analyse shifts in your competitive landscape, set evolving strategic goals

We Create for you.

We create new campaigns, make necessary adjustments, or remove elements as needed, continuing with market experimentation.

We Optimise for you.

Based on the data gathered, we cut the clutter, boosting your campaigns for better ROI and maximised market impact.

LeanAdsPro.com Cares

Charities we currently support

Reach for a dream

Rainbow of Hope

The Homestead Project